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There's a buzz in the air in East Africa right now. The coffee harvest season has begun in Ethiopia and Kenya, and our teams are out in the field, working alongside farmers as the first cherries are being picked. But this year's harvest is telling us something important about our changing world.
Our farmers have seen a lot of harvests come and go, but this one's different. The rains have been heavier than usual, and the coffee cherries are ripening faster than expected. While coffee plants are resilient (they've been growing in these regions for centuries, after all), these changes are raising eyebrows among our most experienced farmers.
But here's the thing about coffee farmers – they're innovators by nature. They've been reading weather patterns and adapting their practices for generations. And now, with climate change presenting new challenges, we're working together to find solutions.
Which brings us to some exciting news: Next month, we're launching amajor reforestation campaign targeting key coffee-growing regions. It's based on a simple but powerful idea: profitable farmers can be the best environmental stewards. (Stay tuned for the full announcement – it's going to be good!)
While we're working on these bigger initiatives, we want to remind you that the most immediate way to support our farmers through these challenging times is by choosing FairChain coffee. Despite the logistical hurdles we face (and believe us, there are many), our core range remains the highest-impact coffee you can find:
For those who want to support our farmers month after month, ourImpact Coffee Club subscription ensures you never run out of radically good coffee while maintaining a consistent positive impact on our farming communities. Each subscription helps us plan better, impact more, and support our farmers through challenging harvests like this one. It's a simple way to make every morning coffee count.
And for the impact geeks, you can do a deeper dive into our theory of change and story to date with our2023 Impact Report. Learn about our journey from paying a 20% premium to implementing a Living Income Reference Price, our challenges with data integrity, and how we're constantly adapting our approach to truly serve our farmers' needs.
Coffee lovers, it's time for a wake-up call! At Moyee, we're not just brewing your morning fix—we're stirring up a revolution in every cup. Did you know that while you've been told poverty is on the decline, the wealth gap has actually tripled since 1960? It's a bitter truth, but we're here to change that blend.
