Ethical and Sustainable Coffee

The coffee industry has long been marred by economic disparities, with a significant portion of profits accruing to consuming countries, leaving producers with minimal returns. Moyee Coffee seeks to address this imbalance through its commitment to ethical sourcing and the FairChain model, ensuring that value addition benefits coffee-producing nations.

Why Moyee Coffee is Good for You & FairChain

Moyee Coffee stands at the forefront of the FairChain movement, a concept introduced by Dutch entrepreneur Guido van Staveren van Dijk in 2012. This approach emphasizes processing activities like roasting, blending, and packaging within the country of origin, thereby retaining more value locally. For instance, Moyee operates a roasting facility in Ethiopia, creating jobs and fostering economic growth.

By purchasing Moyee Coffee, consumers directly support initiatives that:

• Pay Premium Prices: Moyee offers a 20% FairChain premium above the market rate to farmers, enhancing their income and promoting sustainable livelihoods.
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• Invest in Local Economies: Through local processing, Moyee ensures that a more significant share of profits remains within producing countries, reducing reliance on external aid.
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• Promote Transparency: Utilizing blockchain technology, Moyee provides consumers with traceability from bean to cup, fostering trust and accountability in the supply chain.
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How to Choose Sustainable Coffee

Making environmentally and ethically responsible coffee choices can have a meaningful impact on both the planet and the people who grow your beans. Here are key factors to consider when choosing sustainable coffee:

1. Look for Trustworthy Certifications

Certifications act as a signal of trust and transparency in how coffee is produced and traded. These fall into two key categories:

• Company Certifications (trust in the brand/organisation):

• B Corp: Indicates a company meets high standards of social and environmental performance. Moyee Coffee has proudly been a certified B Corp since 2014.

• 1% for the Planet: Members commit to donating 1% of annual revenue to environmental causes.

• Process Certifications (trust in the production and supply chain):

• FairChain: Focuses on creating a more equitable coffee economy by retaining more value in the producing country.

• Fair Trade,Rainforest Alliance,ISO standards: Guarantee that strict environmental, social, and economic criteria are met throughout the supply chain.

2. Origin and Local Value Addition

Support brands thatroast and package their coffee in the country of origin. This ensures more of the coffee's value remains with the farmers and local communities, rather than being exported as raw beans and processed elsewhere. It’s a direct investment in local economies.

3. Direct Trade Relationships

When companies engage indirect trade, they build long-term partnerships with farmers. This often results in:

• Fairer pricing for growers

• Transparent, traceable supply chains

• Sustainable, community-focused farming practices
  
  

4. Environmentally Friendly Farming

Choose coffees produced using sustainable farming practices like:

• Agroforestry: Growing coffee under a canopy of trees, promoting biodiversity and preserving ecosystems.

• Organic farming: Avoiding synthetic pesticides and fertilizers to protect soil health and water quality.

What Is FairChain Coffee?

FairChain goes beyond traditional Fair Trade models. It’s an economic principle designed torebalance the coffee value chain by keeping more profit-generating activities, like roasting, packaging, and branding, within the producing countries.
By applying this model, companies likeMoyee Coffee aim to disrupt the status quo of the global coffee industry. Rather than exporting raw beans and letting foreign companies reap the majority of profits, FairChain supportslocal economic empowerment,job creation, andfairer returns for producers.
By paying attention to certifications, trade models, and environmental practices, you can choose coffee that not only tastes great, but also contributes to a fairer and more sustainable world.