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In the heart of Southwest Ethiopia lies a story of resilience and transformation, where the worlds of coffee, biodiversity, and community empowerment intersect. Meet Jake and Massimo, two extraordinary individuals spearheading Moyee's groundbreaking impact program in Mizan.
(Jake and Massimo checking out the biodiversity at Mizan Farm with a cheeky tour guide)
Jake, a climate change and biodiversity researcher, and Massimo, armed with a financial background and a passion for agroecology, have embarked on a mission to revolutionize coffee farming practices in the region. Together with local experts, they're paving the way for sustainable agriculture that benefits both farmers and the environment.
"In Mizan we are on a mission to forge a direct and meaningful bond with the local community. Our goal is to ensure that every cup of coffee purchased leaves a positive impact on both the people of Bench Sheko and the environment."
At Moyee we are already known for our trailblazing initiatives in the coffee industry, and now we have set a new standard with our Living Income Reference Price, ensuring transparency and fairness throughout our supply chains. But our commitment to social responsibility doesn't stop there.
Enter the Mizan caffeinated reforestation program, now proudly known as "The Republic of Everyone." This visionary initiative promises to shape the future of coffee production by fostering biodiversity, empowering local communities, and combating climate change.
(Our team checking out the impressive Gesha Coffee Estate)
At the heart of Bench Sheko's lush landscapes lies untapped potential, where poverty persists despite the region's abundant resources. Moyee's mission in Mizan begins with a 240-hectare forest coffee plot in Guraferda, where coffee thrives amidst a diverse ecosystem of shade trees and other crops.
Guided by the principles of FairChain, Moyee aims to uplift local farmers and create a sustainable model of agriculture that benefits both people and the planet. Through partnerships with organizations like FarmTree, we're quantifying agroforestry system performance and introducing innovative practices to maximize farmer income and carbon sequestration.
But the transformation doesn't end with coffee. Moyee is empowering farmers to diversify their income streams with crops like avocados, bananas, and even chickens. By harnessing the power of blockchain technology, we're creating new opportunities for financial inclusion and community development.
Also we're thrilled for the first corn harvest, marking a significant milestone in Moyee's journey towards sustainable farming and community support. Innovating with intention, we've introduced intercropping corn and beans as essential food sources for our dedicated Mizan workers. And let's not forget our feathered friends because nestled within our farm, our chicken koop proudly produces fresh eggs, adding another layer of goodness to our Mizan family's meals.
(Successful avocado harvest)
The journey unfolding in Mizan is a testament to the power of collaboration and innovation in addressing the challenges facing coffee farmers worldwide. As Jake and Massimo work tirelessly to unlock the region's full potential, we invite you to join us on our transformative journey—one cup of coffee at a time.
With each sip of Moyee coffee, you're not just indulging in a rich and flavorful brew; you're supporting a movement that's changing lives and protecting the planet. From the forests of Ethiopia to the coffee cups of the world, together, we can create a future where sustainability and prosperity go hand in hand.
Coffee lovers, it's time for a wake-up call! At Moyee, we're not just brewing your morning fix—we're stirring up a revolution in every cup. Did you know that while you've been told poverty is on the decline, the wealth gap has actually tripled since 1960? It's a bitter truth, but we're here to change that blend.
