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Back in 2012 when we started Moyee Coffee, our biggest task was getting our roastery in Ethiopia up and running and connecting with the local farmers. Even though our initial setup was environmentally friendly thanks to the natural way our farmers grow coffee, we quickly realised that we needed to do a lot more for the planet.
Our early days taught us a lot. While we were reducing our carbon footprint, it became clear that wasn’t enough. We needed a real plan to help not just our business but also our farmers and the environment. So, we got to work creating a solid plan to make a bigger impact, working closely with the Fairchain Foundation and our local partners.
As we learned more, we saw just how much our farmers' futures are tied to the health of the forests. Ethiopia has lost a staggering 18% of its forests in the last 20 years, which hurts not just the wildlife that lives there but all of us, through climate change. That’s why we started focusing a lot on protecting these critical areas.
At the centre of our efforts is the Mizan model farm. This place is showing the world how you can farm in a way that actually helps the environment. Here, we're trying out new farming methods that lower carbon emissions and even help bring back healthy ecosystems.
Read more about the Mizan model farm in our 2023 Impact Report.
We also figured out that the main reason forests were being cut down was because of poverty. Farmers were forced to clear land just to make ends meet. So, we changed our whole business model to help fix this. We're now focusing on:
Moyee is fully committed to becoming carbon positive by 2030. Our plan includes planting lots of trees and improving farming methods to help more forests grow.
Many people know about carbon offsetting, where companies try to balance their emissions by funding projects like tree planting elsewhere. However, this method has been widely criticised for not really tackling the root problems—it's often seen as a way for businesses to feel good without making significant, necessary changes.
At Moyee, we take a different approach called carbon insetting. This means we focus on reducing carbon emissions right where it matters—in our own operations and supply chain. By integrating sustainable practices into every step of our process, we're able to cut down our carbon footprint substantially.
To achieve our target of net-zero emissions by 2030, we're actively engaging in several initiatives, including planting a million trees and adopting low-carbon techniques in our agriculture.
Join our Impact Coffee Club here and make an impact each and every month; order one-off coffee here or Contact Us if we can bring radically good coffee to your workplace!
And for the impact geeks you can do a deeper dive into our theory of change and story to date with our 2023 Impact Report.
Brewing exceptional coffee at home is both an art and a science. Whether you're new to home brewing or an experienced coffee lover, having the right beans, equipment, and techniques will elevate your daily cup.
The coffee industry has long been marred by economic disparities, with a significant portion of profits accruing to consuming countries, leaving producers with minimal returns. Moyee Coffee seeks to address this imbalance through its commitment to ethical sourcing and the FairChain model, ensuring that value addition benefits coffee-producing nations.
Exploring new coffee recipes can elevate your home brewing experience, offering a variety of flavors and styles to enjoy. Here's a guide to some must-try recipes, a detailed method for crafting the perfect latte, and insights into the differences between iced coffee and cold brew.
