A fully digitalised supply chain means we can record and capture data on every transaction throughout our value chain from the farmer to your cup. BlockChain can provide 100% transparency on every transaction and at every stage.
The hardest part is the first mile (farmers) and the last mile (consumers). We’re giving our farmers mobile wallets, tap cards, unique ID numbers and barcodes so we can pay them digitally and we’re geo tagging their farms and our washing station to prove location. This means we can put every stage of production and payment on the BlockChain.
Meanwhile were putting QR codes onto the side of our coffee bags so that consumers can pull out their mobile phones while still in the shop and check out a website and see exactly who gets paid what for the coffee they’re about to buy – from the farmer, the women at the washing station to the team at the roastery, the bagger, the transport guy, Killian and Shane at Moyee Coffee Ireland down to the store or supermarket. 100% transparency.
We’re also going to note where the carbon and pollution is added so consumers can see how environmentally friendly our farming is (or not), see how good or bad or transport routes are and note how much waste our packaging creates.. This means we can share our green intentions, our environmental roadmap, stay accountable and bring our customers on the journey with us.
Consumers are increasingly concerned about the ethics of coffee so later this year we’re pioneering a token project to let consumers “tip the farmer”. When consumers buy our coffee they’ll receive 50 cent back in an online token (like loyalty points that are actually monetised) which they can either keep or share. Moyee coffee fans can get money back off their next online purchase or send their contribution back down the value chain to support the farmer community, potentially funding microloans or helping subsidise seeds, tools or even farmer training.
We also know that economics alone wont lift our farmers out of poverty. Their families lack access to clean water, electricity, proper healthcare and good schools so we’re partnering with local charities in the community empowering our consumers to channel their monies beyond the economic chain to fund local social, health or environmental projects. So rather than tipping a farmer or funding a coop a concerned consumer might instead send their 50 cent down to build a well at a local school, fund a tree planting project or fund a vaccine programme in a nearby village.
If a small profit driven company like ours can use BlockChain to share value fairly then so too can the giant supermarkets and food brands.