Currently, 90% of the proceeds of the total coffee production disappear into the pockets of a number of large multinationals, which we call the 'Big Coffee'. This means that the coffee farmers are left with only 10% of the value. Value where nothing has been 'added' - only 2% is actual profit! We may be entrepreneurs, but this imbalance cannot be justified in any way.
By applying FairChain principles we leave 300% more money in the coffee-producing country. We also pay our farmers a 20% FairChain premium with the aim of growing towards a living income.