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JAGUAR COFFEE: SUSTAINABLE, TASTEFUL & POWERFUL
Discover the magic of our unique coffee, sourced directly from the breathtaking Colombian mountains! This fascinating coffee is the result of an extraordinary collaboration between man and nature, in which the restoration of the land is central.
Taste the harmony of nature in every cup and be enchanted by the story of hope and life behind this special bean.
FARMER - MARTHA MORENO
Martha Moreno, a dedicated Colombian coffee farmer, has made the transition with her family from growing coca to growing coffee. This courageous choice was prompted by the realization that coca crops had devastating effects on the environment and caused armed conflict. Martha and her husband have given their hearts to protecting the environment and preserving nature. Their passion for rural life and preserving the rich ecosystem has led them to grow this special coffee.
FOREST - THE JAGUAR
Martha's coffee plantation contributes to jaguar conservation and biodiversity in the Colombian rainforest. The plantation is part of the Jaguar Corridor, a network of habitats from Mexico to Argentina. Martha and her colleagues are committed to protecting endangered species and preventing deforestation, with coffee plantations serving as buffer zones and coffee quality enhanced by the forest's natural conditions.
ROASTING - LUIS FERNANDO
Hello coffee fanatics! Meet Luis Fernando, the bubbly owner of Amor Perfecto and master roaster of the delectable Martha Moreno coffee. In his world, coffee is pure passion, conjuring up enchanting flavors and aromas. Get ready for a coffee experience that stimulates all the senses!
ABOUT OUR MICROLOT SERIES
Our ambition is to provide our customers with radically good coffee, to roast 100% of our beans in the coffee belt so that more jobs, skills, and value can stay local; to ensure coffee farmers earn a living income and their communities thrive.
Our Microlot series allows us to transport YOU to coffee-growing countries throughout the world while offering a truly unique tasting experience. We aim to put a face and a name to the coffee you will be drinking and celebrate the skill and dedication that the growers have for their trade. In the same way, you would say thank you to your local barista in the morning, we want to acknowledge the tireless effort of all the farmers and roasters we will feature throughout the series.
MOYEE COFFEE IMPACT MISSION
Currently, 90% of the proceeds of the total coffee production disappear into the pockets of a number of large multinationals, which we call the 'Big Coffee'. This means that the coffee farmers are left with only 10% of the value. Value where nothing has been 'added' - only 2% is actual profit! We may be entrepreneurs, but this imbalance cannot be justified in any way.
By applying FairChain principles we leave 300% more money in the coffee-producing country. We also pay our farmers a 20% FairChain premium with the aim of growing towards a living income.
Category: Our Coffees
