Our ambition is to provide our customers with radically good coffee, to roast 100% of our beans in the coffee belt so that more jobs, skills, and value can stay local; to ensure coffee farmers earn a living income and their communities thrive.
Our Microlot series allows us to transport YOU to coffee-growing countries throughout the world while offering a truly unique tasting experience. We aim to put a face and a name to the coffee you will be drinking and celebrate the skill and dedication that the growers have for their trade. In the same way, you would say thank you to your local barista in the morning, we want to acknowledge the tireless effort of all the farmers and roasters we will feature throughout the series.
MOYEE COFFEE IMPACT MISSION
Currently, 90% of the proceeds of the total coffee production disappear into the pockets of a number of large multinationals, which we call the 'Big Coffee'. This means that the coffee farmers are left with only 10% of the value. Value where nothing has been 'added' - only 2% is actual profit! We may be entrepreneurs, but this imbalance cannot be justified in any way.
By applying FairChain principles we leave 300% more money in the coffee-producing country. We also pay our farmers a 20% FairChain premium with the aim of growing towards a living income.