For the latest in our #ProtectTheChain blog series, we have a guest post from John Weich - coffee geek and Moyee Coffee brand guardian with our Amsterdam team. John's post below is a great intro for anyone looking to do more research on the, well quite messed up, coffee industry.
Here at Moyee we’ve never been very subtle about the fact that as inspiring as coffee is, the global coffee industry is pretty screwed up. We created Moyee as an honest attempt to fix it. But don’t just take our word for it, take theirs.
We’ve put together a quick-hit read/watch/listen cheat sheet for curious coffee geeks looking to use their quarantine time to discover the good, the bad and the ugly in their cup of Joe. If you’re not a reader, we’ve included a few podcasts.
Not a podcaster? There’s a film in there as well. Stay safe and enjoy this master class from Moyee U.
In 2016, BBC Radio 4 produced a radio documentary on the origins of coffee. What did it teach us? That coffee was the Red Bull of its day for Sufi mystics in Yemen.
American writer David Eggers is at his best when exploring the real-life perils of real-life people. For this book, he follows the Yemeni immigrant Mokhtar Alkhanshali who literally went through hell to put Yemeni coffee on the map. A nonfiction tale of coffee that reads like road novel. And seriously, the book looks awesome on a shelf. Audiobook link here.
Still the most comprehensive history of coffee. As far as histories are concerned, it’s a pretty fascinating read that you can power through in a few days.
This eye-opening documentary premiered at the 2006 Sundance festival and follows Ethiopian coffee-union manager Tadesse Meskela as he struggles to safeguard Ethiopian coffee farmers from Western exploitation. The sad but inspiring true story behind all your cappuccinos. Trailer below - Buy or rent on Vimeo today https://vimeo.com/ondemand/blackgold
This thin bookis all about the obsessive drive behind 3rd Wave coffee and the rise of specialty chains like Counter Culture, Intelligentsia and Stumptown. If Uncommon Grounds points out the problems, God in a Cup captures the journey towards solutions.
This 28-part series of podcasts dives into the relationship between coffee producers and consumers. It’s an easy listen and goes in wildly different directions, but when done you’ll understand why Moyee and other radical coffee brands must exist. Listen to them all on Spotify below.
Pssst: Not to be outdone, John has been running a Moyee Chats micropodcast with 10-minute episodes about food and politics, ideas and innovation (and a fair bit about impact coffee of course). Stick on the kettle and have a listen