Moyee Coffee is about Radical Equality. A coffee chain that is balanced and where the value is distributed transparently and fairly. And for us that means female coffee farmers having an equal position in the chain and sharing in our living income roadmap like their male neighbours.
It's safe to say that can be pretty spicy in some of the rural areas of Ethiopia where we work and where more traditional views of the role of women in society are common. This blog, as part of our #ProtectTheChain series, highlights some of the research carried by 4 female researchers from the Netherlands who spent several weeks around the coffee farms of Limu Genet, Ethiopia last year.
Satih den Dekker, Myrthe Jeuken, Chanti van der Kust & Lepke Rijcken set out with a simple question:
Could smartphones play a role in reducing inequality for female coffee farmers?
Across two villages in Ethiopia, they spent four weeks interviewing 30 coffee farmers to learn more about how our FairChain Blockchain for Goodtechnology could empower farmers, with a particular focus on understanding the lives, immediate needs and dreams of the 450+ coffee farmers we work with.